Solé Shades is a designer and supplier of custom window coverings and globally sourced textiles, distinguished by its made-to-order approach.

In June 2023, I worked alongside brand consultant Sam Moore and designer Rosee Qualls to refresh the messaging for Solé Shades in Orange County. The project included a repositioning statement, mission, about copy, and brand voice guidelines, all brought together in a brand book alongside updated logos, typography, and digital direction. I continue to work with Creative Director Pegah Grossi on a freelance basis, contributing email and website copy as the brand evolves.