Woodlark Hotel is a historic boutique hotel in downtown Portland, Oregon.

For Woodlark Hotel, a historic boutique property in downtown Portland, I developed a comprehensive brand book unifying the hotel, restaurant, and bar under one identity. The work covered brand positioning, mission, cornerstones, taglines, and tone of voice, giving each entity its own distinct character while keeping them grounded in a shared foundation. The result is a brand book that captures what makes Woodlark worth returning to: the tension between its heritage and a genuinely modern point of view.